A B Corp certification only matters if it changes how a company actually works. For us, mental health at work is one of the places where that change has to show.
Recently, two of our colleagues, Lothar Petit and Pierre Urbain, were invited to speak at the Belgian Red Cross in Namur. The audience: around a hundred French-speaking business leaders gathered by the Entrepreneurs Inspirants community, hosted by Geoffroy Josquin.
The session was opened by Laurent Jacquemin, Director General of the Belgian Red Cross, and Nathalie Durant, who runs the Red Cross’s training programme on mental health.
What we shared
Lothar and Pierre explained why training on mental health became a natural step for us. Since our B Corp certification in 2025, we have been working to align our internal practices with the commitments we make externally. Mental health at work is clearly part of that.
Pierre also holds the role of personne de confiance (trusted person) at 5th floor, a role defined by Belgian regulation on psychosocial risks at work. He shared what changes inside a company when this function is properly identified and trained: not a checkbox, but a real point of contact for colleagues who need one.
Why these moments matter to us
Internal practices can drift if you only measure them from the inside. Speaking in front of an audience of peers, leaders from other organisations, none of them our clients, forces us to test whether what we do at the office actually holds up when described out loud. It is a useful reality check.
The organiser’s feedback after the session, that the talk had landed with both leadership and staff at the Red Cross, confirms we are on the right track, even if there is still ground to cover.
Thank you to the Belgian Red Cross and to Geoffroy Josquin for the invitation.
